Me and shoemaker Marcus Davidsson had great fun discussing Nerdonomics and his passion for hand sewn shoes in Gomorron Sverige. The discussion went on and on after the camera was off and they switched to the news. It is fantastic to see how people get excited and develop their take on Nerdonomics!

The speech turned into a book. After lots of comments after various seminars I realized that there was a story that had to be told.

On April 29^th “Nerdonomics – Why nerds start business and why it is important to Sweden” will be launched. In Swedish but I will try to seek funding to translate it as I do think that Nerdonomics wil impact many economies.

A few weeks ago I met a lot of entrepreneurs from the creative sector at the Swedish Affair in LA. Specially gaming, digital and film. A number of them came up to me after my speach and confirmed the Nerdonomics concept. However a few of them said that they have not become very rich from their Nerd interets. A majority added. Not yet!

Nerdonomics is about the business opportunities that are created when subcultures connect with other subcultures globally. This means that customers with very specific knowledge, interest and demands find suppliers who do not only cater to these needs but share the same values. These businesses find the power in small data as they can constantly interact with their customers throughout the value chain. This includes product or service development, financing, production and marketing. By sharing and cooperating they will develop a superior experience. This can give them a superior position that can challenge the economies of scales of incumbents.

Do you have a story where you think that Nerdonomics apply please share it! Write it in whatever way you want. But it would be great if you cover one or more of these subjects. What was the passion driving the business in the first place?

In what part of the value chain have you leveraged interactivity with you customers or financiers?